LOOKING FOR BID SALE AUCTION SOFTWARE?

We highly recommend Auction Simplified which not only has great bid sale software they also teach their dealers how to hold world class successful events.

INFO-GRAPHIC: Auction Photos, Focus on the flaws.

Auto wholesalers are very different from retail buyers. All they want are the basics of the car and photos of the flaws and a well thought out condition report. So merchandising for wholesale can be quite a bit easier. You don’t have to take 40-60 photos or write a Shakespearean level description, instead keep it to the basics.
My partner Dave Kaiser, explains it like this:

“Take 15 ‘Get to know me’ photos then take photos of the rust spots or missing items. If there is a special feature such as AWD or Navigation that is not normally on that vehicle, go ahead and photo it as well.”

In most cases 15-20 photos and a condition report will get the job done. Some dealers write out a condition report and scan it as a photo of the car or use the free condition report built into Auction Simplified. It only takes 5-7 minutes per car to complete from out smart phone app. As Dave says over and over again. “Point out the issues on the car so the bidder can make a serious bidding decision.”

infographic how to take a photo of a car for auction

Click for Full size Info-Graphic

About the Author:

Co-Founder / Writer / Serial Growth Hacker

Kevin Leigh co-founded Dealer Simplified, LLC, a company dedicated to simplifying automotive software. The goal of Dealer Simplified is to jump-start the profit centers in dealerships while keeping the processes and software simple and easy to understand and implement.

Kevin is also an accomplished author and is passionate about writing and blogging. His latest novel, “Gollup the Woods” was inspired by the stories he heard from his father on their many trips through the Irish countryside.

Kevin currently resides in Alden, New York with his wife Mary and their three boys. Leigh spends his spare time volunteering with various community organizations.