About Kevin Leigh

Co-Founder / Writer / Serial Growth Hacker Kevin Leigh co-founded Dealer Simplified, LLC, a company dedicated to simplifying automotive software. The goal of Dealer Simplified is to jump-start the profit centers in dealerships while keeping the processes and software simple and easy to understand and implement. Kevin is also an accomplished author and is passionate about writing and blogging. His latest novel, “Gollup the Woods” was inspired by the stories he heard from his father on their many trips through the Irish countryside. Kevin currently resides in Alden, New York with his wife Mary and their three boys. Leigh spends his spare time volunteering with various community organizations.

Is CarFax’s Used Car Value Better Than MMR?

2017-01-13T18:54:15+00:00By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , , , , , , , , , , |

I recommend that you take a look at CarFax’s history based value it is a beta product from Carfax and in my opinion a great tool to have in your appraisal arsenal. We had the pleasure of meeting Carfax at our booth at the NADA conference in April, where they introduced us to the new tool. [...]

Why Are So Many Dealers Holding Their Own Auto Auctions? Video

2016-11-30T16:01:15+00:00By |Categories: Bid Sale Marketing, Featured, Increase Wholesale Car Auction Profit|

It has been said that, more than 10% of dealers are holding some sort of private wholesale auction, from pen and paper bid sales to full dealer lane sale auctions. Why? To make more money. Big box auctions have become expensive for both the buyer and the seller and this video helps you understand why?

Duplicating the Social Aspect of Auctions with Your Online Auction or Bid Sale.

2016-04-20T16:42:24+00:00By |Categories: Bid Sale Marketing, Featured|Tags: , , , |

Even though wholesale managers groan, and say things like, “I’m off to the auction, AGAIN” and “I barely see my family because I travel so much”, in the end wholesale and remarketing managers might actually enjoy going to the auction. Let’s investigate this further. Gut vs Market Metric: Even though it has been proven beyond a [...]

Red Light | Green Light – Google Doodle Honors The First Traffic Light

2015-08-05T10:20:33+00:00By |Categories: Auction News|

The Doodle shows the jerky and chaotic traffic flow of a century past Wednesday’s Google Doodle offers a glimpse of what American traffic would’ve looked like 101 years ago, when the world’s first electric traffic light was installed. The device, the predecessor to what is used worldwide today, was installed in Cleveland, Ohio, on Aug. 5, [...]

Hey Dealers: NO-SALE Bidder Fatigue Impacts Sell Rate at Auctions

2015-07-31T21:27:59+00:00By |Categories: Increase Wholesale Car Auction Profit|Tags: , , , , , , , , |

To Sell or Not to Sell that is the Question? There’s a debate going on with managers representing cars at auction. It concerns the battle over sell rate (also known as sell through) vs wholesale profitability and its impact on buyers. It has been described by industry insiders as the great problem with the modern used [...]

LOOKING FOR BID SALE AUCTION SOFTWARE?

We highly recommend Auction Simplified which not only has great bid sale software they also teach their dealers how to hold world class successful events.