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CONSUMERS WANT ONLINE AUTO AUCTIONS

Editors note, even though we are mostly devoted to Dealer Wholesale Auctions and Bid Sales, we found this interesting that consumers are also asking for the ability to bid on cars

4/17/14 Used Car News

consumers want auctionsMost consumers are doing online research to help them make car-buying decisions, and most are doing so before visiting a dealership, a new survey by Accenture reveals.
The survey also shows that 75 percent of drivers polled would consider conducting the entire car-buying process online.

The survey of 10,000 consumers in eight major countries found that 80 percent of drivers seeking to purchase a new vehicle are using some form of digital technology to research their buying preferences, and nearly two-thirds (62 percent) are initiating the car-buying process online, including consulting social media channels, before entering a dealership.

Additionally, three-quarters (75 percent) of the survey respondents said that if given the opportunity, they would consider making their entire car-buying process online, including financing, price negotiation, back office paperwork and home delivery. Two-thirds (69 percent) said they have either bought a car online or would consider doing so. The findings also reveal that consumers would be open to using new, emerging online channels for purchases. For example, 63 percent of respondents said they would be interested in buying a new car through an online auction.

2015-06-28T17:38:43+00:00 By |Categories: Auction News|

About the Author:

Co-Founder / Writer / Serial Growth Hacker Kevin Leigh co-founded Dealer Simplified, LLC, a company dedicated to simplifying automotive software. The goal of Dealer Simplified is to jump-start the profit centers in dealerships while keeping the processes and software simple and easy to understand and implement. Kevin is also an accomplished author and is passionate about writing and blogging. His latest novel, “Gollup the Woods” was inspired by the stories he heard from his father on their many trips through the Irish countryside. Kevin currently resides in Alden, New York with his wife Mary and their three boys. Leigh spends his spare time volunteering with various community organizations.