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An Inspection Day is Needed for Dealer Auction Success?

Not Every Wholesaler Will Bid Exclusively Online

“78% say they want to see and drive the car, BEFORE they bid.”
96% say they would bid at the car from a smart phone app if they had the opportunity

bid sale inspection dayWe are confident that an inspection period for wholesale buyers to review and even drive the cars is a critical component to a successful bid sale auction.

Not every buyer can afford to make a mistake when bidding on cars; they need the reassurance of being able to pre-inspect before they place a bid. Vehicle Inspection Day is one of the advantages that a bid sale has over the big box auctions is that you can be transparent in your wholesale strategy. In other words, run an as-is auction with full disclosure. Nothing hidden.

Not so surprising is that the buyers love being able to drive the cars before they bid and it’s an opportunity to create a fun environment for your wholesale partners.

Hold your inspection day at a time that is convenient to the buyers in your area, for example, don’t have it at the same time as other auctions in your market. This way more buyers will be available to view your cars, and you should have a mature lot attendant there with keys and to offer help and allow them to drive the cars if they like (on their dealer plate of course). An inspection day builds value and improves wholesaler relationships over time.

You will find that the wholesalers will pay more when they can trust the dealer and will eventually buy from start to finish online.

About the Author:

Co-Founder / Writer / Serial Growth Hacker Kevin Leigh co-founded Dealer Simplified, LLC, a company dedicated to simplifying automotive software. The goal of Dealer Simplified is to jump-start the profit centers in dealerships while keeping the processes and software simple and easy to understand and implement. Kevin is also an accomplished author and is passionate about writing and blogging. His latest novel, “Gollup the Woods” was inspired by the stories he heard from his father on their many trips through the Irish countryside. Kevin currently resides in Alden, New York with his wife Mary and their three boys. Leigh spends his spare time volunteering with various community organizations.