Crowd-sourcing your Wholesale Cars

2017-10-20T16:26:06+00:00 By |Categories: Bid Sale Marketing, Featured, Increase Wholesale Car Auction Profit|Tags: , , |

crowd·sourc·ing ˈkroudˌsôrsiNG/ noun the practice of obtaining input into a task by enlisting the services of a large number of people, either paid or unpaid, typically via the Internet. “It’s like crowdsourcing your wholesale auctions.” I was discussing one of the auction reports we provide with Jeff Rubin, COO of the Competition Automotive Group, when I [...]

Profitable Digital Marketing for Wholesale Cars

2017-01-12T19:28:19+00:00 By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , |

By Kevin Leigh, www.digitaldealer.com View Original As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department or at the very least a person devoted to making their cars “pop” off the page online. But for some reason, we rely on third parties to handle [...]

An Inspection Day is Needed for Dealer Auction Success?

2017-10-23T15:14:10+00:00 By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , , , |

Not Every Wholesaler Will Bid Exclusively Online "78% say they want to see and drive the car, BEFORE they bid." 96% say they would bid at the car from a smart phone app if they had the opportunity We are confident that an inspection period for wholesale buyers to review and even drive the cars [...]

Dealer Held Auction: Staffing Requirements

2017-01-13T17:28:54+00:00 By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , , , , , |

How to promote the right people, keep the expenses low and out preform big box auctions! I recently presented Auction Simplified to a large dealer group. While the idea of running their own auction appealed to them, the question of staffing costs came up. Before I knew it, the meeting went off on a tangent onto [...]