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Digital Marketing for Wholesale (DMW) It’s About Time

2016-03-22T03:03:00+00:00 By |Categories: Increase Wholesale Car Auction Profit|Tags: , , , , , , , , |

There is a growing trend among dealers: "Hold in-house auctions." This topic is somewhat controversial because it has become main stream to take your wholesale cars to auction and that it. Most dealers (more than 92%) take their cars to off site auctions, pay the fees, pay for shipping and are happy doing so. Lately however, [...]

Digital Marketing for Wholesale (DMW) It’s About Time

2017-01-13T17:56:16+00:00 By |Categories: Increase Wholesale Car Auction Profit|Tags: , , , , , , , , |

Recession Proof If your dealership survived the recession of 2007-08, you: Understand the value of Digital Marketing for Retail and the importance of getting your cars online fast. During that time of change, you might have started keeping value cars, those sort of edgy cars that you would not have even tried to sell Pre-recession before [...]

Dealer Car Auction Profit Hacks

2015-06-25T23:55:56+00:00 By |Categories: Featured|Tags: , , , , , |

Having a profitable and well maintained used car inventory can make a huge difference when it comes to the speed, also known as Velocity, in which you turn your used car inventory. Before I begin, you will need a inventory scoreboard. It goes without saying that a professional inventory tool, such as Dealer Track's Inventory+ or vAuto's [...]

Minor Modifications = 2:1 Profit Ratio

2015-06-26T00:16:26+00:00 By |Categories: Bid Sale Marketing|Tags: , , , , |

Sometimes the smallest little details make your cars look so much better and in many cases add profit at a 2:1 ratio. When I was younger I made a living buying cheap cars with rips in the seats and dashboards. I would add seat covers and a minor patch kit for the cracks, then turn around [...]

Clean Wholesale Cars for Profit

2015-06-25T22:57:28+00:00 By |Categories: Bid Sale Marketing|Tags: , , , , , , |

The Basics of Wholesale Car Cleanliness This may sound basic to veteran used car managers but keeping your cars clean isn't just for cosmetic appeal, it can seriously impact the value's. As a percentage of profit improvement, a clean car has the most impact on value for the least amount of expense. "Detail department, what we call 'doll up', [...]