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Digital Marketing for Wholesale (DMW) It’s About Time

By |Categories: Increase Wholesale Car Auction Profit|Tags: , , , , , , , , |

Recession Proof If your dealership survived the recession of 2007-08, you: Understand the value of Digital Marketing for Retail and the importance of getting your cars online fast. During that time of change, you might have started keeping value cars, those sort of edgy cars that you would not have even tried to sell Pre-recession before [...]

Digital Marketing for Wholesale (DMW) It’s About Time

By |Categories: Increase Wholesale Car Auction Profit|Tags: , , , , , , , , |

There is a growing trend among dealers: "Hold in-house auctions." This topic is somewhat controversial because it has become main stream to take your wholesale cars to auction and that it. Most dealers (more than 92%) take their cars to off site auctions, pay the fees, pay for shipping and are happy doing so. Lately however, [...]

Title Attached, A Bad Idea for Wholesale Profit

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Title Attached/Missing/Lien a  Detailed Definition Title Attached. New dealers/wholesalers are often confused about what “Title Attached” means.  It actually means that the title is NOT present at the time of the sale. This means the selling dealer has the title but it is not on hand at the time of the auction, usually at another dealership [...]

Velocity Approach to Wholesaling Cars.

By |Categories: Bid Sale Marketing|Tags: , , , , , , , , |

Apply the Dale Pollak, Velocity Retail Approach to Wholesale Cars I have been a fan of the Dale Pollak (@vAuto) velocity approach to selling used cars since my days as Director at West Herr where we applied his approach vigorously to our retail used car operation. His book basically suggests that we get our trades processed [...]

5 Ways Attract Millennials to Your Dealer Auction

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When Ben Lima went looking for used cars for his single point used car lot in Southern New York, he did what any good Millennial would do - He went online. As a 26-year-old, Lima has purchased wholesale cars hundreds of times but not in the traditional way. As the youngest of a three generational used [...]

Texas vehicles damaged from floods, may end up at Auction

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During the rainstorms in late May, many Texans braved the roads and drove their vehicles in flooded streets, but some may now be regretting that decision and have been left with water-damaged automobiles. Many of those water-damaged vehicles have been condemned to salvage yards, but some experts say many can end up back in the market. [...]