Profitable Digital Marketing for Wholesale Cars

2017-01-12T19:28:19+00:00By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , |

By Kevin Leigh, www.digitaldealer.com View Original As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department or at the very least a person devoted to making their cars “pop” off the page online. But for some reason, we rely on third parties to handle [...]

Disrupting Big Box Auto Auctions: 8 Reasons why Wholesale App’s are Gaining Momentum

2017-01-12T20:08:45+00:00By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , , , , |

I grew up attending auctions like Manheim and Adesa with my immigrant father and my two older sisters. Driving down to Pennsylvania to pickup cars for our used car lot was a weekly tradition in our household. I never imagined that I would see the decline of such great institutions in my lifetime. So even [...]

How Dealers Can Reduce Auction Sellers Fees

2017-01-12T20:10:20+00:00By |Categories: Featured, Increase Wholesale Car Auction Profit|

By popular demand, we've added an explanation of the cost of auction sellers fees for franchise dealers. For some, it is quite a surprise to find out that our dealerships could be spending as much as a quarter million dollars per year for this third party service. The question on the tip of everyone's tongue is; [...]

An Inspection Day is Needed for Dealer Auction Success?

2017-10-23T15:14:10+00:00By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , , , |

Not Every Wholesaler Will Bid Exclusively Online "78% say they want to see and drive the car, BEFORE they bid." 96% say they would bid at the car from a smart phone app if they had the opportunity We are confident that an inspection period for wholesale buyers to review and even drive the cars [...]

Bundling Wholesale Cars for Profit

2016-06-14T16:15:57+00:00By |Categories: Bid Sale Marketing, Featured, Increase Wholesale Car Auction Profit|

How to Bundle Cars Together to Improve Wholesale Profitability and reduce bidder fatigue. (Video) Experienced used car managers have known about bundling wholesale cars since the beginning of the automotive industry. The term “Bundling” or “Packaging” is the practice of taking a group of properly priced (desirable) wholesale vehicles and packaging them together with vehicles that [...]

Dealer Held Auction: Staffing Requirements

2017-01-13T17:28:54+00:00By |Categories: Featured, Increase Wholesale Car Auction Profit|Tags: , , , , , , |

How to promote the right people, keep the expenses low and out preform big box auctions! I recently presented Auction Simplified to a large dealer group. While the idea of running their own auction appealed to them, the question of staffing costs came up. Before I knew it, the meeting went off on a tangent onto [...]

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We highly recommend Auction Simplified which not only has great bid sale software they also teach their dealers how to hold world class successful events.