Don’t Lower Profits By Adding Accessories

Adding accessories to an already distressed or aged car can actually backfire on the dealer. In my opinion the return is only equal to the value of the added item and in most cases lowers your SRP’s (Vehicle Search Results Pages) because it raises the price above other similar cars in your market.

Dealers like to add “profit center” items such as alarms, custom sound systems, and navigation. The side effect of adding these accessory in advance is that wholesalers don’t want them. And in some cases immediately remove the accessory and sell it on ebay.

Why? accessories are so personality specific, so unless the perfect buyer buys the car, the accessory can actually be a detriment to the sale. Sort of like a pool can sometimes slow down the sale of a house, when some customers don’t want the responsibility of cleaning and maintaining.

About the Author:

Co-Founder / Writer / Serial Growth Hacker Kevin Leigh co-founded Dealer Simplified, LLC, a company dedicated to simplifying automotive software. The goal of Dealer Simplified is to jump-start the profit centers in dealerships while keeping the processes and software simple and easy to understand and implement. Kevin is also an accomplished author and is passionate about writing and blogging. His latest novel, “Gollup the Woods” was inspired by the stories he heard from his father on their many trips through the Irish countryside. Kevin currently resides in Alden, New York with his wife Mary and their three boys. Leigh spends his spare time volunteering with various community organizations.


We highly recommend Auction Simplified which not only has great bid sale software they also teach their dealers how to hold world class successful events.