Minor Modifications = 2:1 Profit Ratio

Sometimes the smallest little details make your cars look so much better and in many cases add profit at a 2:1 ratio. When I was younger I made a living buying cheap cars with rips in the seats and dashboards. I would add seat covers and a minor patch kit for the cracks, then turn around and re-auction the car at a respectable profit.

Simple things like

  • Spray paint the wheel wells black or use spray on rust proofing to get a thicker finish.
  • Spray silver paint on the end of an exhaust pipe
  • Cleaning foggy headlight lenses with Turtle Lens Cleaner
  • Add paper floor mats after the car is detailed. (go here to get a case of 500)
  • Add an air freshener (go here to buy in packs of 10)
  • Repair windshield chips. The cost of repairing a windshield is usually less than the amount that buyers will mentally knock off the price if you leave the damage as is.
  • Add used tires, this can add the most value per dollar of anything you do

Train your detail crew how to perform these little upgrades.

About the Author:

Co-Founder / Writer / Serial Growth Hacker Kevin Leigh co-founded Dealer Simplified, LLC, a company dedicated to simplifying automotive software. The goal of Dealer Simplified is to jump-start the profit centers in dealerships while keeping the processes and software simple and easy to understand and implement. Kevin is also an accomplished author and is passionate about writing and blogging. His latest novel, “Gollup the Woods” was inspired by the stories he heard from his father on their many trips through the Irish countryside. Kevin currently resides in Alden, New York with his wife Mary and their three boys. Leigh spends his spare time volunteering with various community organizations.


We highly recommend Auction Simplified which not only has great bid sale software they also teach their dealers how to hold world class successful events.