Dealers ship their cars off to auction only to find that 50% go unsold. We even have a special name for this; it's called a “No Sale” or NS for short. So what’s next for that "No Sale" car? Run it again? Ship it off to another auction at additional expense? Wait until tax season and [...]
To Sell or Not to Sell that is the Question? There’s a debate going on with managers representing cars at auction. It concerns the battle over sell rate (also known as sell through) vs wholesale profitability and its impact on buyers. It has been described by industry insiders as the great problem with the modern used [...]
Don't Burn Through Your Data Plan. I love using my iPhone to take photo's and video of the cars we are posting to our AuctionSimplified.com dealer auction software and wholesale marketplace. The only problem is the default resolution of my phone camera is 8 megapixels. If you are on a Samsung or other Android devices, it [...]
Recession Proof If your dealership survived the recession of 2007-08, you: Understand the value of Digital Marketing for Retail and the importance of getting your cars online fast. During that time of change, you might have started keeping value cars, those sort of edgy cars that you would not have even tried to sell Pre-recession before [...]
There is a growing trend among dealers: "Hold in-house auctions." This topic is somewhat controversial because it has become main stream to take your wholesale cars to auction and that it. Most dealers (more than 92%) take their cars to off site auctions, pay the fees, pay for shipping and are happy doing so. Lately however, [...]
Dash Light is on: How Do I Explain This to my Auction Bidders? So the car you are trying to sell at your dealer auction has the engine warning light blinking. It can mean trouble for the person (bid sale attendant) trying to merchandise this car online to their wholesalers. I recommend full disclosure, because it [...]
