Articles devoted to Car Dealers, especially used car lots and wholesalers.
“But then I asked “How much is it per car?” And nobody knew the answer.” Franchise automotive dealers pay hundreds of thousands of dollars per year in auction fees and to our surprise, we found that few actually knew how much these fees are affecting their bottom line. Fewer still had a line item on [...]
By Kevin Leigh, www.digitaldealer.com View Original As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department or at the very least a person devoted to making their cars “pop” off the page online. But for some reason, we rely on third parties to handle [...]
I grew up attending auctions like Manheim and Adesa with my immigrant father and my two older sisters. Driving down to Pennsylvania to pickup cars for our used car lot was a weekly tradition in our household. I never imagined that I would see the decline of such great institutions in my lifetime. So even [...]
Not Every Wholesaler Will Bid Exclusively Online "78% say they want to see and drive the car, BEFORE they bid." 96% say they would bid at the car from a smart phone app if they had the opportunity We are confident that an inspection period for wholesale buyers to review and even drive the cars [...]
Dealers have to expand their horizon to find the "right" cars to feed their inventories. This means visiting a greater number of auctions and reviewing a larger number of vehicles to find the cars that fit their local market. Because of the finite number of hours in a day and the distance between physical auctions, many [...]
Gas prices seemed to have stabilized over the last few weeks and actually dropped back to prior weeks levels. What is more interesting is how diesel prices are now equalized with gasoline. In the auction market, electric cars have paid the price. "They are cold as heck" said one dealer in NJ after he was forced [...]
