By Kevin Leigh, www.digitaldealer.com View Original As modern dealers, we have become digital marketing professionals. We have beautiful retail websites, focused on the buyer’s experience. Most have a digital marketing department or at the very least a person devoted to making their cars “pop” off the page online. But for some reason, we rely on third parties to handle [...]
"How do I get buyers to come to my bid sale inspection day?" Just because you hold a Wholesale Inspection Event does not mean wholesale car buyers will show up. Getting the right buyers to come to your auction or bid sale, both in person and online can appear to be challenging. But it doesn't have to be. Simple, tried and [...]
Wholesale buyers using smartphones to access AuctionSimplified.com are just as likely -- if not more likely -- to engage in serious bidding behaviors then visitors shopping using a desktop, according to a recent study by Dealer Simplified, LLC from West Seneca NY Even though smartphone app users typically spend less time than office users, the company [...]
There is a growing trend among dealers: "Hold in-house auctions." This topic is somewhat controversial because it has become main stream to take your wholesale cars to auction and that it. Most dealers (more than 92%) take their cars to off site auctions, pay the fees, pay for shipping and are happy doing so. Lately however, [...]
Recession Proof If your dealership survived the recession of 2007-08, you: Understand the value of Digital Marketing for Retail and the importance of getting your cars online fast. During that time of change, you might have started keeping value cars, those sort of edgy cars that you would not have even tried to sell Pre-recession before [...]
Title Attached/Missing/Lien a Detailed Definition Title Attached. New dealers/wholesalers are often confused about what “Title Attached” means. It actually means that the title is NOT present at the time of the sale. This means the selling dealer has the title but it is not on hand at the time of the auction, usually at another dealership [...]
