Winter… the new spring market
The spring market can represent as much as 50% of an independent used car dealer’s business for the year.
Why? Because it’s the time that consumers receive tax returns which help with down payments. For many dealers, they kick in their marketing and stockpiling for the spring market too late, assuming that tax returns are not due till mid February or even March. This is a huge miscalculation and can cost the used car dealership their fare share of the refund driven market.
Fact: In a recent IRS study, most taxpayers use their refund primarily for housing or transportation.
The average refund for single parents will top $8,000 for the 2015 tax season. Most consumers electronically file and many will take tax loans to jump start their purchasing. With guaranteed tax loans, consumers can buy cars in January instead of the traditional March-April timeframe.
Fact: Statistics Show, the majority of consumers will spend their entire refund in 24-48 hours.
SPRING MARKET COMES EARLY FOR CAR DEALERS IN 2016
In the past used car dealers could wait until late February or early March to stockpile for the Quote “Spring Market” but with tax preparers providing return loans, many consumers take on debt in January-February with the intention of paying it off as soon as their refund comes in.
Fact: Earned income credit for single parents with 2-3 children will average $8,300 in 2016
When I asked my niece when she filed her taxes, I was surprised to learn that she already filed them.
“I already recieved my W2 so my tax return is already transmitted.”
So the time is now to source cars for tax season, because consumers may have access to huge down payments now. This is especially important for buy-here-pay-here dealerships who depend on large down payments to put deals together.
Bottom line, everything moves faster in this day and age, even the IRS.. Who Knew! 🙂